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Notes
Thoughts on building software, running a studio, and things we've learned along the way.
Product
8 min readOct 12, 2026
Building Resonate: From Idea to First Customer
How we went from a frustration with scattered feedback to a product that teams actually pay for. The messy middle, the pivots, and what we learned.
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Engineering
6 min readSep 28, 2026
What We Got Wrong About Voice AI
We thought voice interfaces would be easy. They weren't. Here's what we learned building Voiant and why most voice products fail.
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Studio
10 min readSep 15, 2026
Running a Small Software Studio
No VC, no growth-at-all-costs, no bullshit. Just building good software and getting paid for it. Lessons from 12 years in the trenches.
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Engineering
5 min readAug 30, 2026
Shipping Fast Without Breaking Things
The industry loves to argue about velocity vs quality. We've found they're not mutually exclusive—you just need to change what you're optimizing for.
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