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Notes

Thoughts on building software, running a studio, and things we've learned along the way.

Building Resonate: From Idea to First Customer
Engineering
8 min readOct 12, 2025

Building Resonate: From Idea to First Customer

How we went from a frustration with scattered feedback to a product that teams actually pay for. The messy middle, the pivots, and what we learned.

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What We Got Wrong About Voice AI
AI
6 min readSep 28, 2025

What We Got Wrong About Voice AI

We thought voice interfaces would be easy. They weren't. Here's what we learned building Voiant and why most voice products fail.

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Running a Small Software Studio
Studio
10 min readSep 15, 2025

Running a Small Software Studio

No VC, no growth-at-all-costs, no bullshit. Just building good software and getting paid for it. Lessons from 12 years in the trenches.

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Shipping Fast Without Breaking Things
Engineering
5 min readAug 30, 2025

Shipping Fast Without Breaking Things

The industry loves to argue about velocity vs quality. We've found they're not mutually exclusive—you just need to change what you're optimizing for.

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